{"id":9609,"date":"2014-07-06T09:39:13","date_gmt":"2014-07-06T17:39:13","guid":{"rendered":"http:\/\/discoverycolabs.com\/vicsblog\/?p=9609"},"modified":"2015-03-05T11:58:55","modified_gmt":"2015-03-05T19:58:55","slug":"the-dirty-little-secret-about-sustainability","status":"publish","type":"post","link":"https:\/\/discoverycolabs.com\/vicsblog\/2014\/07\/06\/the-dirty-little-secret-about-sustainability\/","title":{"rendered":"The Dirty Little Secret About Sustainability"},"content":{"rendered":"

With all the growing commitment to green, is sustainability actually happening? \u00a0<\/strong><\/p>\n

\"quick_draw_rattle_shake_by_blackrhinoranger-d6qkqhl\"<\/a><\/em>As an advocate for sustainability for many years, I sincerely want to know what you think.\u00a0My goal here is to rattle things\u00a0up\u00a0a bit. To shake and stir us sustainability advocates into sharing what I believe is a silent voice regarding its future.\u00a0<\/em><\/p>\n

On our way to where? …<\/strong><\/p>\n

Consider the statistics in the video presentation and then please share with me – Are we on our way toward sustainability? Maybe\u00a0the survey statistics are not correct – that 2\/3’s of all CEO surveyed<\/span> don’t see today’s sustainability efforts as solving the growing problems we face.<\/p>\n

He mentions incremental vs\u00a0transformational change …<\/strong><\/p>\n

So far, it seems we are spending most our time with ‘incremental’ rather than ‘transformational’. These are very different animals; are they not? Why would one work and the other fail?<\/p>\n

Social and environmental systems should be showing more signs of improvement …\u00a0<\/strong><\/p>\n

Yet the\u00a0crisis in both cases is still getting worse. \u00a0Are we at a place along\u00a0this journey\u00a0where we need to reconsider\u00a0that SUSTAINABILITY MAY\u00a0NOT BE ON THE RIGHT PATH?\u00a0<\/span><\/strong><\/p>\n

Maybe it’s time we\u00a0touch on truths that we do\u00a0not wish to address …\u00a0<\/strong><\/p>\n

Uncomfortable as it may be, are\u00a0we\u00a0denying what is really happening and avoiding looking\u00a0at the bigger picture? How can we bring these statistics to the front of the room and\u00a0talk about fears we have about our ongoing efforts? How do we step up to a deeper level of responsibility regarding\u00a0our direction?<\/p>\n

From my view, it’s time we shake out the dirty little secret about sustainability (as stated in the video) and rattle things up a bit as a collective.<\/p>\n

Please share your thoughts …\u00a0<\/strong><\/p>\n

What do you have to say about what is said in the video? Might you be in agreement with my own conclusion, that sustainability is failing? Or not? If no, tell me why. If yes, what do we need to do to turn things around?<\/p>\n