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MarCom as a Bridging Agent to Healthy Companies and Society?
WHAT IS MARCOM AND HOW IS IT CHANGING? OLD DEFINITION: (wikipedia) Marcom is targeted interaction with customers and prospects using one or more media, such as direct mail, newspapers and magazines, television, radio, billboards, telemarketing, and the Internet. A marketing communications campaign may use a single approach, but more frequently combines several. NEW DEFINITION: (vic’s) […]