I found this at http://www.policyinnovations.org. It discusses the idea of when principles can be profitable in the world market. I like to think of ‘profit’ as much more expanded and profound than how we use the word in our society today. This video is worth a look. Tell me what comes up for you.
I have long awaited the day when business and technology begin to use principles of sustainability as the foundation for creating and using products and services. Well, the future has arrived and I’m all over it.
Under concepts like ‘triple bottom line’ and ‘social responsibility’ the idea of innovation is showing up in new ways. Thus, I will be spending ample time discussing these kinds of concepts and looking at how their use in day-to-day development within your company will dramatically improve not only your production but also your companies attractiveness to potential clients and investors.
All of us carry underlying beliefs that drive the creative process, and today’s view of innovation carries many assumptions. Unfortunately, these assumption lead to dangerous results because the correct “checks and balances” have not been implemented. Because of this, it is now essential that we use a broader perspective when creating and assessing various forms of innovation.
One idea is to blend three different concepts of innovation into one; Social innovation, organizational innovation, and technical innovation. Each of these carry their own individual ability to create cool stuff. Yet, when actively used together during an innovation process as a sort of “3-lens perspective” your outcomes are kept in check and actually pushes you beyond your present level. Furthermore, it will help you to make better decisions for your company and for the planet. Using this 3-lens perspective, you will be able to track and monitor improved efficiency of the solutions or outcome you create.
So stick with me on this one. Let’s dive in with both feet and talk about this thing called ‘sustainable innovation’. I want you to ask questions and address some of your greatest fears, concerns … and, yes, potential opportunities that you think can arise by jumping into this new form of innovative process. Are you in?
As most of you who clicked into this space: green is no longer a do-good concept. No, in fact it has become a manditory part of defining any business, any organization, any city … really anything that we humans have the ability to think about and create will forever be different because of the green movement and its identity with how we manage our home – that big round house we call Earth and all the living communities that inhabit it.
Green for me, goes beyond the idea of ‘environment’. In fact, I find that most talk about the environment often separates us two-leggers with big brains; as if we lived in the environment but were not apart of it. This is a wakeup call: We are “THAT”. And this means that how we address green has to address our interconnectedness with anything that we normally discuss as if its something outside of ourselves.
So, in this section of the blog, we will be having conversations about green as essential to the way we see ourselves. From that we create what we need and what we want. This is called innovation from my view. So as we move into what many believe is a critical period in determining the future of human-kind, we will talk about things that address green (or sustainability) as a catalyst for creating next-generation innovation. This is why we have set the primary theme of this blog as ‘sustainable innovation’. Join me on this journey. Give me some feedback.
http://storyofbottledwater.org
The Story of Bottled Water, released on March 22, 2010 (World Water Day) employs the Story of Stuff style to tell the story of manufactured demand—how you get Americans to buy more than half a billion bottles of water every week when it already flows from the tap. Over five minutes, the film explores the bottled water industry’s attacks on tap water and its use of seductive, environmental-themed advertising to cover up the mountains of plastic waste it produces. The film concludes with a call to take back the tap, not only by making a personal commitment to avoid bottled water, but by supporting investments in clean, available tap water for all.
WATCH THIS GREAT VIDEO.
THEN CONSIDER WHY YOU ARE BUYING BOTTLED WATER.
Runa: Energy, Sustainability & Innovation from the Amazon
A forefront conservation enterprise, Runa is partnered with native agronomists in the Ecuadorian Amazon to achieve market-driven restoration. The venture will be the first to market read-to-drink Wuayusa tea, a traditional beverage similar to Yerba Mate, that enhances mental clarity and personal energy.
Tyler Gage, Runa CEO, will be holding a WebEx conference to discuss the sustainable model that has won Runa awards from Brown University and the State of Rhode Island.
Date: August 11, 2009
Time: 1:15 pm, Pacific Daylight Time (GMT -07:00, San Francisco)
Please follow these easy steps to join the WebEx meeting:
1) Please note the meeting password: amazanga
2) Click on the link below to join the meeting. ( If prompted for security warning, please select Yes)
https://meetings.webex.com/meetings/j.php?ED=7004492&UID=0&PW=199d41050c4c4a120a5a50
3) Call the teleconference number below if host has selected the teleconference.
When prompted for meeting number enter: 613 050 667
Teleconference: Call-in toll-free number (US/Canada): 866-469-3239
Call-in toll number (US/Canada): 1-650-429-3300
Toll-free dialing restrictions: http://www.webex.com/pdf/tollfree_restrictions.pdf
If you need help joining this meeting, or would like to set up your computer prior to the meeting, click the following link
.
We look forward to your participation…
Andrew Mount
Development Officer
Runa LLC / Fundacion Runa
www.runa.org (site under construction)